Never let a bad review
go unanswered again

SimplyReply uses a feature called Brand Voice Training to learn how you personally write:

• Paste your own responses. Share 3-5 replies you've already written so the AI learns your natural tone.
• Voice note. Record a short voice note so the AI can learn how you actually speak.

Once you've trained it, select "Your Brand Voice" as your default (instead of one of the 4 built-in presets) and every response uses it as the authority on how you sound.

Separately, these business settings apply no matter which voice or preset you're using, even without completing Voice Training:

• Response rules. Set "always include" and "never say" rules. For example: always thank them by name, never use the word "unfortunately."
• Response behavior. Do you use humor? How do you use exclamation points and emojis? How do you handle negative reviews? Apologize first? Acknowledge the issue? Always invite them to reach out directly?
• Contact information. Include your phone number, email, or website in responses, especially for negative reviews where you want to take the conversation offline.
• Sign-off style. Respond as the Owner, Manager, or Team, with a personal or professional sign-off.
• Custom rules. A free-text field for anything else the AI should know about your business or style.

The result is an AI that writes every response like you would. Not a robot, not a template.

Google is where most customers go first. Before they call, before they walk in, before they book, they search. And what they see on your Google Business Profile, your star rating, your reviews, and whether you respond, shapes their decision before they ever interact with you.

Here's why it matters more than any other platform:

• Google controls local search. When someone searches "best pizza near me" or "nail salon in Fullerton," Google decides who appears in results. Businesses with more reviews, higher ratings, and active owner responses rank higher.
• Responding to reviews is a ranking signal. Google has confirmed that responding to reviews improves your local search visibility. It's not just good customer service. It's SEO.
• 97% of consumers read reviews for local businesses. And 89% expect the owner to respond. (BrightLocal, Local Consumer Review Survey 2026)

And Facebook?

Facebook reviews live on your business Page and show up when people search for you directly or browse local recommendations in Facebook Groups. For certain industries like restaurants, salons, and service businesses, Facebook is where your loyal regulars hang out. Their reviews carry social proof that Google alone can't replicate.

Together, Google and Facebook cover the two places your customers are most likely to talk about you. SimplyReply makes sure you're always part of that conversation.

SimplyReply connects directly to Google Business Profile and Facebook, syncing your reviews automatically.

• Google. Responses post with one tap directly from the app.
• Facebook. When you're ready to respond, SimplyReply copies your response and opens your Facebook Reviews tab directly. Just tap the review and paste. Done.
• Yelp, TripAdvisor, Airbnb, and more. Use Reply Assistant. Paste the review text into SimplyReply, or just upload a screenshot of the review, and get a polished, on-brand draft reply in seconds. Reply Assistant follows whichever voice setting you've chosen in the app: a preset, or your own trained voice for responses that read like you wrote them yourself, no matter where the review came from.

Note: Yelp's mobile app doesn't allow you to copy review text directly. No problem: take a screenshot of the review and upload it to Reply Assistant, and SimplyReply reads the review for you.

Yes. In Reply Assistant, tap Upload a screenshot, or on a computer drag or paste a screenshot straight into the box. SimplyReply reads the review for you: the review text, the star rating, the reviewer's name, and which site it came from, and fills it all in, ready for you to look over. Then tap Draft Reply.

It's especially handy for Yelp's mobile app, where you can't copy review text. It works best with one review per screenshot, and a review that's cut off by "Read more" should be opened in full first. If the screenshot also shows a reply from the owner, SimplyReply leaves it out and lets you know the review may already be answered. SimplyReply doesn't save your screenshot, it's only used to read the review.

Yes. SimplyReply never posts anything without your permission. By default, the app generates a response and waits for your approval. You can read it, edit it, regenerate it, or dismiss it before anything goes live.

SimplyReply also does its best to flag reviews that may need extra care, such as legal language, health complaints, discrimination, or strong negative content. When a review is flagged, it's pulled out of Auto-respond and held for your manual review. The AI still generates a response. You just need to read it carefully, make any edits, and approve it yourself before posting. This applies to both Google and Facebook reviews. Note that while we do our best, the flagging isn't perfect. We always recommend reading every response before it goes live.

New reviews sync in automatically, and Auto-respond makes it fast to generate a response using your Brand Voice settings — but you always post it yourself. SimplyReply never posts without your approval. Here's how it works by platform:

Google:

1. A new review comes in (synced every 2 hours)
2. You get a push notification letting you know
3. Open the app and tap Draft Reply — SimplyReply generates a response using your Brand Voice
4. Review it and tap Post to Google

Facebook:

1. A new review comes in (synced every 2 hours)
2. You get a push notification letting you know
3. Open the app and tap Draft Reply — SimplyReply generates a response using your Brand Voice
4. Tap Copy & open Facebook. Your response is copied and Facebook opens directly to your Reviews tab
5. Tap the review and paste

Reviews flagged for sensitive content will always be held for your manual review regardless of platform.

Yes! SimplyReply works on both desktop and mobile. You can manage your reviews, generate responses, and post from wherever you are, whether you're at your desk or running between tables.

SimplyReply is built for exactly this. Every negative review gets a calm, genuine response by default, a real apology and a concrete next step, never excuses or reactive language, no matter which voice you're using. Add your contact info in your location settings so the conversation can move offline. You can set your preference for handling negative reviews (apologize first, acknowledge without excuses, always invite contact, or short and professional) in your location settings. It applies no matter which voice or preset you're using, not only "Your Brand Voice." And if a review crosses into something more serious, a legal threat, a health complaint, a discrimination claim, or a personal attack with no real complaint behind it, SimplyReply flags it and holds it for your manual review instead of using the standard default, so you can give it the extra care it needs. For a personal attack, SimplyReply also shows you the exact steps to report the review to Google, Facebook, or Yelp, and lets you mark it as reported so you don't lose track. The platform decides whether to remove it, so removal is never guaranteed, but you'll know exactly where to click. Remember, how you respond to a tough review is often the first impression a new customer gets.

Most users are up and running in about 10 minutes. Connect your Google Business Profile and/or Facebook Page, pick a built-in voice preset, and SimplyReply pulls in your recent reviews so you can start responding right away. If you want replies that sound more like you, Brand Voice Training takes just a few more minutes, whenever you're ready for it.

Yes! SimplyReply supports multi-location businesses across all plans. Every plan includes access to all features. The only difference is the number of locations and staff logins:

• Starter. 1 location, 1 staff login ($49/mo)
• Pro. 3 locations, 1 staff login per location ($149/mo)

Need more than 3 locations or managing a large chain? Let's talk

You choose! SimplyReply gives you three options:

• Match the review. Respond automatically in whatever language the customer wrote in.
• Always respond in a specific language. Set English, Spanish, French, German, Mandarin, Korean, Japanese, Portuguese, Arabic, Vietnamese, or Tagalog as your default, regardless of what language the review is written in.
• Mix and match by location. If you have multiple locations serving different communities, each location can have its own language setting.

You can set your language preference for each location — go to Locations, click Edit on the one you want to change, and set it there.

SimplyReply includes a built-in Google Review Link & QR Code generator. Once your Google Place ID is set, SimplyReply generates a direct review link and a scannable QR code you can download and use anywhere, on receipts, table tent cards, counter signage, or anywhere customers will see it. One scan takes them straight to your Google review page. More reviews coming in means more for SimplyReply to help you respond to.

SimplyReply launches this fall. Join the waitlist to be first in line. You'll get early access and a launch notification the moment the doors open.

No download or app store required. SimplyReply works right in your phone's browser, and you can add it to your home screen so it opens just like a regular app, full screen, with its own icon, no browser bar in the way. Once it's added, you'll still get push notifications when a new review comes in, and the app stays fast even on a spotty connection. It works this way on both iPhone and Android, so there's nothing extra to install and nothing to keep updated through an app store.

SimplyReply can use Google in two separate, optional ways. You can sign in with your Google account instead of setting an email and password, and, separately, you can connect your Google Business Profile so new reviews show up automatically in your Inbox instead of you copying and pasting them in by hand. Neither one is required. You can sign up with an email and password and paste reviews in manually instead. We never post anything to your Google Business Profile without you reviewing and approving it first.